By Mark Allister
“Cloud Cult’s grand, unkempt indie rock is right now jam band, emo, and avant-garde. Their songs, born out of private tragedy, are otherworldly classes in being human.” —Pitchfork
During the earlier decade, Minnesota-grown band Cloud Cult has develop into essentially the most inspirational indie bands, with a deeply committed fan base and an method of song and the surroundings that's difficult to not respect. past a musical biography, Chasing the sunshine tells the tale of the heartbreaking but declaring trip of lead singer and songwriter Craig Minowa and delves into the profession of the band identified via song enthusiasts because the least cynical and so much idealistic band within the country.
Tracing Cloud Cult’s upward thrust to severe acclaim, writer Mark Allister information the band’s defining moments, starting with the demise of Craig and Connie Minowa’s two-year-old son and the loads of songs that grew out of the tragic loss. Allister describes the band’s detailed philosophy and ideas, together with how Minowa created a 0 carbon footprint for the band’s recording and traveling, adopting DIY and green-sustainable practices good sooner than the guidelines turned mainstream. Allister additionally provides a first-person account of an afternoon within the lifetime of a essential indie band and conveys the significant emotional effect of Cloud Cult’s albums and concert events. defined via a fan within the e-book as “the anthem for the soul searcher in us all,” Cloud Cult’s tune and message are either stirring and sincere.
Featuring hardly obvious images from Cloud Cult’s heritage and passionate testimonials through fanatics, Chasing the Light is a testomony to the profound effect one band’s own evolution could have on its fans and on indie rock aficionados looking for attractiveness, which means, and redemption.
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Extra info for Chasing the Light : the Cloud Cult Story
When Minowa sings “Good morning, Baby. ” we recognize, if we know his story, an autobiographical moment of horror, his discovery of his dead son. The song, alternating between moments of artistry and moments of desperation, is an outburst of sorrow coming from deep depression. They Live on the Sun was obviously not made for commercial radio, which is dominated by the connections and money of the big labels, who pay to have their music on commercial radio stations. Commercial radio works something like this: big-budget labels, shrunk by 2003 through mergers and consolidations to the “Big 5” (EMI, Sony Music, BMG Music, Warner Music Group, and Universal Music Group), pay “independent music producers” to get airtime for their label’s artists on radio stations owned by only a few corporations, Clear Channel being the largest.
Who Killed Puck? didn’t begin as a musical project but rather a film treatment. In the liner notes, Minowa writes that the album may be the first movie soundtrack that has no movie. He says that when he was younger he dreamed of doing soundtracks. When he got an idea for a film but had no money or tools to make it, he could still create a record; he could compose music and sound effects for each scene. “The reason it’s a soundtrack to a film that doesn’t exist,” he says, “is not because of some deep artistic irony.
Plans for the Earthology Institute fell by the wayside. Minowa recorded a couple of musical acts but realized he didn’t enjoy it. He held some public meetings to discuss the possibility of turning the farm into a sustainable community living area, and a few people got involved and started working the land, but Minowa became aware that he was spending his time in the basement music studio. ” The farm became largely a hideout. One person who Minowa didn’t try to hide from was his old friend Scott West, who was living in Milwaukee and working as the creative director for an apparel company.