By David Rogers
Rethink your enterprise for the electronic age.
Every company all started ahead of the net now faces an analogous problem: find out how to remodel to compete in a electronic economy?
Globally famous electronic professional David L. Rogers argues that electronic transformation isn't really approximately updating your know-how yet approximately upgrading your strategic pondering. in accordance with Rogers's decade of study and instructing at Columbia enterprise university, and his consulting for companies around the globe, The electronic Transformation Playbook indicates how pre-digital-era businesses can reinvigorate their video game plans and catch the hot possibilities of the electronic world.
Rogers indicates why conventional companies have to reconsider their underlying assumptions in 5 domain names of strategy―customers, pageant, facts, innovation, and price. He unearths the best way to harness consumer networks, structures, huge info, swift experimentation, and disruptive company models―and the best way to combine those into your present enterprise and organization.
Rogers illustrates each process during this playbook with real-world case experiences, from Google to GE, from Airbnb to the New York Times. With functional frameworks and 9 step by step making plans instruments, he distills the teachings of latest maximum electronic innovators and makes them usable for companies at any stage.
Many books provide suggestion for electronic start-ups, yet The electronic Transformation Playbook is the 1st whole remedy of the way legacy companies can remodel to thrive within the electronic age. it truly is an imperative consultant for executives seeking to take their organisations to the subsequent level of ecocnomic growth.