By Robert E. Kraut, Paul Resnick, Sara Kiesler
Author note: Sara Kiesler (Contributor)
Online groups are one of the preferred locations on the net, yet now not all on-line groups are both profitable. for each flourishing fb, there's a moribund Friendster--not to say the ratings of smaller social networking websites that by no means attracted adequate contributors to be conceivable. This booklet deals classes from conception and empirical learn within the social sciences which may support enhance the layout of on-line groups.
The social sciences can let us know a lot approximately tips on how to make on-line groups thrive, providing theories of person motivation and human habit that, safely interpreted, can tell specific layout offerings for on-line groups. The authors draw at the literature in psychology, economics, and different social sciences, in addition to their very own learn, translating basic findings into worthwhile layout claims. They clarify, for instance, find out how to motivate info contributions in response to the idea of public items, and the way to construct members' dedication in response to theories of interpersonal bond formation.
For each one layout declare, they give helping facts from thought, experiments, or observational studies.The booklet makes a speciality of 5 high-level layout demanding situations: beginning a brand new neighborhood, attracting new participants, encouraging dedication, encouraging contribution, and regulating misbehavior and clash. through organizing their presentation round those basic layout beneficial properties, the authors motivate practitioners to think about choices instead of easily adapting a function obvious on different websites.
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Additional info for Building Successful Online Communities: Evidence-Based Social Design
If you access the Internet using a high-speed connection (cable modem, DSL, corporate, or university connection), you might as well set the results number to 100 and be done with it. New windows The Results Window setting is an important preference setting in my life. It consists of a single check box which, when checked, opens a Web page in a new window when you click a search result. This is a useful way of staying anchored in the search results page, from which you might want to sample several Web pages that match your keywords.
If you usually navigate Google from the home page, have some familiarity with English, and are trying to decide between your native language and English, you might get more convenience from English. Searching for non-English pages After you have the Google interface speaking your language, you can turn your attention to searching for Web pages written in certain languages. The language you search for doesn’t need to match the language you search in. In other words, the first two preferences can be set to different languages.
For the Google user searching with Google, Blogger and Picasa don’t play any part in the Google experience. Keyhole is somewhat integrated with Google Local (see Chapter 8). Google the Business Partner With the Google AdWords program, Internet advertising has been brought to the masses — and boy, people are eating it up. AdWords (see Chapter 17) is a revolutionary system that lets anybody with a Web site advertise for a reasonable cost on the Google search results page. This exposure, on one of the Internet’s most highly trafficked domains, was inaccessible and unthinkably expensive in the past.